How Upstream Works
Our platform connects content creators with investors who believe in their potential.
Our platform features creators from YouTube, Instagram, TikTok, Twitch, and more. Each creator profile includes growth metrics, audience demographics, and revenue projections.
When you invest in a creator, you're purchasing equity in their content business. This gives you a stake in their future success and potential revenue streams.
As creators grow their audience and monetize their content, investors receive dividends proportional to their investment. You can also sell your shares if the creator's valuation increases.
The Investment Process
A step-by-step guide to investing in content creators
Create an Account
Sign up for Upstream with your email address or social media accounts. Complete your profile and verify your identity to start investing.
Account Creation
Creator Discovery
Browse Creator Offerings
Explore our marketplace of creators looking for investment. Review their metrics, growth potential, and investment terms before making a decision.
Make Your Investment
Choose your investment amount and complete the transaction securely through our platform. You'll receive digital shares representing your stake in the creator's business.
Investment Process
Portfolio Management
Track Your Portfolio
Monitor your investments through your personalized dashboard. Track creator growth, receive updates, and view your earnings in real-time.
Frequently Asked Questions
Common questions about investing in content creators
Creators must meet certain criteria including minimum follower count, engagement rates, and revenue history. We also evaluate their growth potential, content quality, and business model before listing them on our platform.
Returns vary based on the creator's performance. Historically, our top-performing creators have generated 15-25% annual returns for investors through revenue sharing and equity appreciation. However, all investments carry risk, and past performance doesn't guarantee future results.
Investors receive quarterly dividend payments based on the creator's revenue. These payments are automatically deposited into your Upstream account and can be withdrawn to your bank account at any time. You can also sell your shares if the creator's valuation increases.
All creators on our platform sign agreements that include contingency plans for various scenarios. If a creator stops producing content, investors may receive partial refunds, ownership of creator assets, or other forms of compensation as outlined in the investment terms.
While all investments carry risk, we implement several safeguards to protect investors. These include legal agreements with creators, regular financial audits, and diversification options to spread risk across multiple creators. We also maintain a creator insurance fund to mitigate unexpected losses.